
The 4A’s is the leading authority representing the marketing communications agency business. Its mission is to empower agencies to thrive—upholding creativity and innovation that influences commerce and culture—by advancing critical issues such as evolving agency models, talent retention, diversity and gender equality, and trust.
OVERVIEW
4A’s Decisions 20/20 will bring the industry together to foster more trustworthy and transparent relationships that result in business growth by focusing on what’s driving the pace of change, including technology, social platforms and advances in data. This event is designed to address pressing industry issues around the intersection of data & media and technology & privacy concerns.
- Getting There - Fly to any of the three local airports Train - Take the train to Washington Union Station
- Industries –
- Networking Value – 75%
- Trade ShowFloor Tours- N/A
- Delegate Fee– start from $995 (members) $1600 (non members)
- Sponsorships - TBC
- Exhibitor- TBC
- Currency– USD
- Uber/Lyft– YES
- Airbnb- YES but best to stay in the official Hotel
- Language– English
WHO ATTENDS
Agencies, Brands and AdTech Leaders
INDUSTRY LEADER SPEAKERS
Kasie Hunt, Capitol Hill Correspondent, NBC News, Host, “Kasie DC,” MSNBC
Michael I. Roth, CEO & Chairman, IPGNick Brien, CEO, Americas, Dentsu Aegis Network
Mat Baxter, Global CEO, Initiative
Tim Castree, CEO, North America, GroupM
Erin Matts, CEO, Hearts & Science
Jodi Robinson, President, Digitas North America
Karlo Cordova, Director of Media & Communications Planning, Wieden+Kennedy New York
Jeff Larson, President, Mediassociates
Andrea MacDonald, President & CEO, MacDonald Media
Michelle Selby, President, MediaWorks
TOPICS
Technology Empowers: AR, VR & Voice
Modernization and Transformation Using Blockchain and Emerging Technology
The Future of the Consumer Journey
The New Normal? Signal vs. Noise in the Time of Chaos
WHY YOU SHOULD GO
Decisions 20/20 will host the leaders of our community as they explore today’s shifts in critical keynote addresses, debate-oriented panels and breakout sessions. And it’s more than talk—attendees will come away with action plans.
TIPS
Come with an open mind and ready to network and learn. You will leave with action plans to implement at your agency
WHERE TO STAY
The main hotel, MGM National Harbour is the best option, but this is likely to sell out fast. If you are not fortunate to have get a reservation, alternative suggestions can be found HERE
OTHER RESOURCES
- Jan 20 2019
- Registration: Early Bird Pricing End
- Mar 25 2019
- Event: Start
- Mar 26 2019
- Event: End
REGISTRATION
MEMBERS:
Early – $995 Extended until January 31, 2019!
Regular – $1,100 (begins February 1, 2019)
NON-MEMBERS:
Regular – $1,600