Big TV Conference

Content. Distribution. Revenue

OVERVIEW

This will not be a typical conference where the audience leans back and listens. We plan to make it easy for everyone in the room to join the conversation. To be real about what’s now and what’s next in the television and digital media ecosystem. To interact with speakers not in a ten-minute block at the end of a session, but from the moment the dialogue begins. You can’t Google this stuff. You have to be in the room.

• Getting There - Fly to any of New York airports - LGA, JFK, Newark  - Subway / Train - to Penn Station or Grand Central
• Industries – Advertising
• Networking Value –  
• Trade ShowFloor Tours- N/A
• Delegate Fee– start from $1299
• Sponsorships- CONTACT US
• Exhibitor- CONTACT US
• Currency– USD
• Uber/Lyft – YES - Subway is a great option to avoid traffic PLUS a new ride share company called VIA
• Airbnb- YES 
• Language– English

WHO ATTENDS

TBC

INDUSTRY LEADER SPEAKERS

TBC

TOPICS

In 2020, the entertainment and media market is expected to be worth more than $720 billion. With those kinds of dollars, it’s imperative that the media world – from brands and agencies to programmers, researchers, and strategists – masters the market. We will explain how content is being best leveraged, to the ways in which data is being used to attract advertisers and audience. In addition, we’ll unpack the increasing digital ad spend forecast and present the latest in the technology that’s fundamentally changing how and where consumers are entertained

Be a part of two days of provocative conversation that will fill you with inspiration and ideas.

WHY YOU SHOULD GO

If you’re involved in managing your organization’s content, distribution, and/or revenue business strategy, then secure your spot at That Big TV Conference for two days of learning, sharing, and networking. It’s the largest gathering of senior brands, agency and programing executives in New York City, convened to discuss and solve the critical challenges transforming the television industry.

TIPS

Book Early to secure your place. 

WHERE TO STAY

Official hotel or overspill

OTHER RESOURCES

Overview of AGENDA 2020

DAY ONE
State of the Media Landscape
Grading the OTT Models
Advertisers and AVOD: Fireside Chat
Content Discovery
Get Smart(er)
Direct to Consumer: Get in Touch
Trivia Game (Sponsored by NYInterconnect)
What Advertisers Want – and Need – In a Cross-platform Measurement Solution
The Big Deal About Big Data
The New Viewer Behavior
The Marketers Speak
Cocktails (Sponsored by Gamut Total)

DAY TWO
Attribution: It’s Complicated.
The State of Multi-touch Attribution for Agencies
Attribution Secrets for the Programmer
Experiential Marketing
Big Deals in Big Data
Monetizing Content through OTT
Tools that Work in the OTT Universe
T-Commerce
Understanding the Multicultural Audience